Typical Services
We provide product marketing that evangelises existing or future products via the development of value proposition, product brochures, customer use cases, white papers & other resonating collateral.
We provide Product Marketing services typically consisting of:-
We provide Product Marketing services typically consisting of:-
- Product Positioning - developing and creating product positioning and messaging that differentiates your products within the market.
- Sales enablement – communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Including, sales sheets, brochures, use cases, white paper and presentations.
- Product launch planning and execution – plan and execute the launch of new products and manage the cross-functional implementation of the plan.
- Market intelligence – analysis of purchase behaviour, how they buy and their buying criteria; be the expert on your competition and how to crush them.
- Demand generation – develop the strategy and manage the marketing programs and campaigns that drive demand for your products.
Do you any of these resonate with you?
Our Products are not selling as expected.
Our Product doesn't resonate with customers.
We don't have enough sales tools or collateral.
We don't have enough resources for Go To Market (GTM) planning.
We don't have a marketing plan.
We don't have a community of interest.
We would like to have a better understanding of the market and customer requirements.
If yes to any of these, then we can help.
Product marketing within your business addresses four strategic questions:
Typical examples of projects and work completed are:-
Our Products are not selling as expected.
Our Product doesn't resonate with customers.
We don't have enough sales tools or collateral.
We don't have enough resources for Go To Market (GTM) planning.
We don't have a marketing plan.
We don't have a community of interest.
We would like to have a better understanding of the market and customer requirements.
If yes to any of these, then we can help.
Product marketing within your business addresses four strategic questions:
- What are the product features presented to the market, i.e., the breadth and depth of the product line?
- Who will be the target customers (i.e., the boundaries of the market segments served)?
- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)?
- What product price is defined for both the end user and channel partner?
Typical examples of projects and work completed are:-
- Determining market knowledge using segmentation analysis, the definition of user personas, buyer groups, purchase motivators, competitive intelligence, user case scenarios and clear understanding of customer problems
- Developing business strategy including Go to Market strategy, sales strategy, channel strategy, perfect customer targets, and market strategy definition
- Lead generation planning, customer retention programs, branding, market awareness, campaign definition and execution, industry/analyst relations and media/press relations
- Creation of collateral and content, Sales support materials, whitepapers, brochures and data sheets, presentations, demos, website content, ROI calculators, blog posts, forum content, case studies, press releases and FAQ’s
- ROI tracking, pipeline tracking, website metrics tracking, customer advisory boards, customer focus groups and user groups
- Building strong relationships with customers and channel partners including incentive and reward plans, sales training and collateral creation
Recent examples:-