Initial Brief
Aframe is an agile web platform that requires no installation and is immediately available to consolidate, manage and share media. Aframe fully integrates with pre-existing workflows and contains self-service tools to expand your required team as needed. Aframe answers the escalating challenges and complexities of managing and sharing professional media.
Aframe used DD&Cs product marketing and industry experience to deliver the following,
Aframe used DD&Cs product marketing and industry experience to deliver the following,
- Audit the product position and recommend amendments as required for corporate and enterprise customers
- Create new value proposition and elevator pitches for subsequent new content and collateral
- Create a product video summarising the features and benefits using Aframe
- Develop new white paper content focusing on the unsuitability of consumer tools for Enterprise
- Develop new white paper content to help readers understand the myriad of online video platforms
- Complete comprehensive competitive analysis
Method
Fundamentally, the brief focused on developing updated messaging and content that resonates within various market segments highlighting technical solutions to current inefficiencies/pain points and augmenting current workflows.
A clear understanding of the current market conditions was derived by answering the following key questions,
The answers identified,
A clear understanding of the current market conditions was derived by answering the following key questions,
- Where do you offer the most value, now & future ?
- Where do you fit, currently and potentially ?
- What are your target markets, current and aspirational ?
- Who are your competitors, obvious & not so obvious ?
- What are your key differentiators?
The answers identified,
- Clear repeatable value and return on investment
- Technical solutions that resonate within new markets
- Key stakeholders, decision making team and underline personas
- Rising above the noise of many competitors via distinguishable differentiation
Recommendation
"Ben has a comprehensive understanding of the broadcast market, a background in product management and solid technical skills. Ben was able to supplement our in-house resources in a number of areas over recent months, including a comprehensive competitive overview for our sales team, a product tour for the website and educational content for prospects. Highly analytical with an eye for detail, Ben can turn his hand to the most complex of projects. We found Ben to be extremely diligent with his assignments, going beyond the brief to understand the situation so that the latest and most accurate information can be presented in true context. Ben works as a seamless extension to the team and allows businesses to scale their product management and marketing as needed."
Lisa Hutt, CMO, Aframe
Lisa Hutt, CMO, Aframe
Achievements
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