Value Proposition Canvas
We predominately use the Value Proposition Canvas as developed by Alexander Osterwalder and distributed via Strategzer to focus on the core value proposition contained within in a Business Model Canvas. The model focuses on the value proposition in relation to customer segment. Fully understanding the products/services, gain creators and pain relievers in comparison or mapping to customer gains, customer pains and customer jobs/tasks.
We predominately use the Value Proposition Canvas as developed by Alexander Osterwalder and distributed via Strategzer to focus on the core value proposition contained within in a Business Model Canvas. The model focuses on the value proposition in relation to customer segment. Fully understanding the products/services, gain creators and pain relievers in comparison or mapping to customer gains, customer pains and customer jobs/tasks.
The Value Proposition Canvas directly maps into the Business Model Canvas and specifically focuses on the core value proposition in relation to individual customer profile. A Value Proposition Canvas is usually completed for each customer or market target and be used to prioritise either customer/market targets.
Product & Services
The Product & Services is simply a list of items that can be purchased and can be either bundles/packages or individual products as part of product portfolio. The list may include supporting product options and used in combination with the core products that provide value beyond the sum of parts.
Pain Relievers
Pain Relievers describe how exactly products and services alleviate specific customer pains and problems. They explicitly outline how you intend to reduce/eliminate specific pains or problems through the use use of your products or services.
Gain Creators
Gain Creators describe how exactly products and services provide increment value and customer gains. They explicitly outline how your products or service provide benefit and outcomes (value) that is above and beyond the expense of purchase or use.
Customer Jobs
Customer Jobs or tasks that your regular customer activities that are completed as of either their working or personal life. A customer job or task are performed in relation to the either the tools or skills currently available and these may be non-optimised and hence an opportunity to improve using your new products or services.
Customer Pains
Customer Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
Customer Gains
Customer Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Customer Gains include functional utility, social gains, positive emotions, and cost savings.
Product & Services
The Product & Services is simply a list of items that can be purchased and can be either bundles/packages or individual products as part of product portfolio. The list may include supporting product options and used in combination with the core products that provide value beyond the sum of parts.
Pain Relievers
Pain Relievers describe how exactly products and services alleviate specific customer pains and problems. They explicitly outline how you intend to reduce/eliminate specific pains or problems through the use use of your products or services.
Gain Creators
Gain Creators describe how exactly products and services provide increment value and customer gains. They explicitly outline how your products or service provide benefit and outcomes (value) that is above and beyond the expense of purchase or use.
Customer Jobs
Customer Jobs or tasks that your regular customer activities that are completed as of either their working or personal life. A customer job or task are performed in relation to the either the tools or skills currently available and these may be non-optimised and hence an opportunity to improve using your new products or services.
Customer Pains
Customer Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
Customer Gains
Customer Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Customer Gains include functional utility, social gains, positive emotions, and cost savings.